Work Category: Branding + Identity

Identity and brochure redesign for the popular art event in Washington, D.C.

A longstanding Dupont Circle tradition, First Friday Dupont offers the ability to connect with modern and contemporary art by national and international artists with a special emphasis on local and up and coming artists. Enter the heart of DC’s art scene the first Friday of every month from 6:00-8:00 p.m.

Stop by IA&A at Hillyer this First Friday. Hillyer’s focus is on under-represented artists, both emerging and established, that have not had a major solo exhibition within the last three years.

IA&A's Design Studio developed a brand strategy and visual identity for Ironmale, an initiative spawned through a collaboration with the MIT Museum and MIT Alum Nima Veiseh to raise awareness for young women who want to become scientists and work in STEM professions.

Nima's own mother, Sholeh, is the original inspiration for Ironmale, and is the reason why Nima says they learned science in their home from the earliest age.  Today, young women across the country are turning to STEM professions in record numbers, but the requirements for college applicants who aspire to top universities have never been more rigorous, with expensive summer camps and extracurricular opportunities now being the norm for any competitive college application. Ironmale helps fund those opportunities.

Learn more about Ironmale here.
Learn more about Nima Veiseh here.

IA&A's Design Studio teamed up with Washington, DC artist Nima Veiseh to develop a brand strategy and visual identity for Dress Abstract, a sustainable clothing line.

Nima Veiseh started Dress Abstract in 2014 to show that luxury clothing can be both mindful and magnificent.  Growing up in the midwest on the shores of Lake Michigan, Nima saw manufacturing jobs leave his home town as America struggled to sustain its manufacturing sector.  After a decade of training as a designer, artist, and engineer, Nima founded Dress Abstract in 2014 on the principle idea that high-fashion must be sustainable not just in its style, but in every aspect of life.   All of the products are made in America, with sustainable fabrics that are identical to rich silks but use 70% less fresh water to make, preserving the environment and the Great Lakes he grew up on. With each purchase, you are supporting hard working artists, American jobs, and our expert refugee tailors who come from every part of the world to pursue the American Dream.

Nima believes that every person has two sides, like the canvas of a painting, and it is important to create masterpieces that empower our clients to express their full authentic selves.  He is a PhD researcher who has trained at George Washington University, Georgetown University, Columbia University, the Arts League of New York, and the Massachusetts Institute of Technology.

Learn more about Dress Abstract here.
Learn more about the artist here.